24 Hour of Sunlight Public Relations 2005-Current

The 24 Hours of Sunlight is a 24 hour hike up ski/board down endurance race starting at 11am on Saturday and finishing at 11am on Sunday. Real Time Marketing created the race from a vision articulated by Mike Marolt. RTM is responsible for every aspect of the race from marketing to planning, promoting and executing. From its humble beginnings, the 24 Hours of Sunlight has found an untapped niche in the racing world and it has formed a place in the hearts of many of the racers shown by the many returning participants as well as almost double the number of racers in just the second year.

Publications where 24 Hours of Sunlight has been featured include but are not limited to:

5280 Magazine “24-Hour Man - Skier Greg Hill is a fast-climbing stud” 04/2007 Future Snowboarding “Snowboarder breaks Vertical Feet World Record” 02/9/2007 Denver Post “Its a Steep Climb to Find the Sublime” 02/06/2007

Denver Post “Hearty Bunch Frolics Under the Moonlight” 02/-5/07 Aspen Times “Uphill Battle: 24 Hours of Sunlight is Back” 02/03/2007 Skitrax.com “Racers Gearing Up for 24 Hours of Sunlight” 01/04/2007

Skipressworld.com “24 Hours of Sunlight Shine” 12/12/2006 Back Country Magazine “Feel the Burn - Enjoy the Ride - Repeat” 12/12/2006 Couloir Magazine “Seeing Stars - Enduring the 24 Hours of Sunlight: 11/2006

Couloir “ Seeing Stars - Enduring the 24 Hours of Sunlight” November 2006 “ The dream of holding a 24-hour ski touring event has gone off without a hitch, and people are blown away at what they were able to accomplish... It was one of those events where everyone who finishes is a winner.”

Paul Dallenbach - 24 Hours of Sunlight - Paragon Technology - Electronic Systems Consultants (ESC)